Photos from his first shoot with the brand were released today, and fangirls everywhere are fanning themselves over his famous chocolate abs. The photoshoot was taken directly after MBLAQ’s Japanese promotions, and they feature a variety of styles from cute to sexy and even chic. Lee Joon definitely lived up to MBLAQ’s reputation as ‘chic idols’, especially when he posed against a dark backdrop.
Marketing director, Jang Sung Min, revealed, “The target consumer base is women in their 20s, so we felt that out of all of the idols, Lee Joon’s bubbly personality fit best with the image of Kiss Republic.”
Netizens commented, “Lee Joon seriously has luxurious abs” and “He’s got a thousand different faces. He’s able to pull off cute and even rough!”
The full photoshoot can be seen on June 20th!
Source + Photos: Sports Khan via Naver